If you are a marketer or a small business owner, you might be wondering if written content is still relevant and valuable for your online presence and growth. Don't let the allure of flashy videos and snappy audio distract you from the importance of good old-fashioned writing. In fact, written content is still king in 2023 - sorry, video.
So, if you want to attract and retain clients, don't neglect the power of the written word. Invest some time and resources into creating killer content for your website, blog, social media, and email marketing. Trust me, your business will thank you. Here are some reasons why written content is still relevant for you!
Written Content Is Essential for SEO
SEO is search engine optimization, which is the process of improving your website’s visibility and ranking on search engines like Google or Bing. SEO is crucial for driving organic traffic to your website. The more people looking at your site, the more people will buy your product or service.
Written content is one of the most important factors for SEO, because search engines use it to understand what your website is all about, how relevant it is to what the user searched for, and how authoritative and trustworthy it is. Without written content, your website will have a hard time ranking well on search engines and reaching your target audience.
In 2023, SEO has become more sophisticated and nuanced than ever. Search engines are not only looking for keywords and links, but also for quality, originality, readability, and user experience. They are also using artificial intelligence and natural language processing to analyze the intent and context of the user’s search and match it with the most suitable content.
This means that you need to create written content that is not only optimized for keywords, but also for topics, questions, and answers that your potential customers are searching for. You also need to create written content that is engaging, informative, useful, and credible, that showcases your expertise and authority in your industry, and that provides value to your readers.
I’ve said it before, and I’ll say it again. You’re the expert in your business – you need to share that expertise with the world.
Written Content Is Versatile and Adaptable
Another reason why written content is still king in 2023 is that it is versatile and adaptable to different platforms, formats, and purposes. You can use written content to create different types of content that can cater to different industries, audiences, and goals.
For example, you can use written content to create:
Blog posts are one of the most popular and effective types of written content. They can help you educate your audience about your products or services, share your insights and opinions on relevant topics, showcase your success stories and case studies, answer frequently asked questions, provide tips and advice, and more. Blog posts can also help you establish your brand voice and personality, build trust and rapport with your readers, and generate leads and conversions.
E-books are longer-form written content that can help you dive deeper into a specific topic or problem that your audience is interested in or struggling with. E-books can help you demonstrate your authority and credibility in your industry, provide more value and information to your readers, generate leads by offering them as free downloads or incentives in exchange for their email address or contact information. Don’t get overwhelmed – e-books may not be for everyone, but they may be for you. Reach out if you think an e-book could help you better connect with your audience! I’d love to discuss this strategy and help get your expertise and story out into the world!
White papers are similar to e-books but more formal and research-based. They can help you present data, facts, statistics, analysis, and solutions on a complex issue or challenge that your industry or audience is facing. White papers can help you position yourself as a thought leader and expert in your field, educate your audience about the current trends and best practices in your industry, persuade them to adopt your point of view or solution. White papers are often synonymous with Thought Leadership (in written form – there are lots of mediums to share thought leadership, white papers is one effective way).
Newsletters are written content that you send via email to your subscribers on a regular basis. They can help you keep in touch with your audience, update them on the latest news and developments in your industry or business, or let them know what you’ve got coming up! Newsletters don’t directly impact SEO, but they often can gain more traction with potential clients since they’re received directly to their inbox.
Good old-fashioned email. Again, email doesn’t drive SEO to your site from a search perspective. But it is often a more direct path to sales. Having a valuable, respectful email strategy to get in front of potential clients can often mean the difference between a click and a delete. Great written content, that people look forward to reading will drive people to your website and ultimately your products and services.
Having a solid written content strategy is still critical for business growth. Whether your goal is reach or sales, you need to have a written strategy to reach your audience (young or old). More to come on how to tailor your written strategy to your audience. But in the meantime, check out some of the written services we provide at Riverside Writing. Or check out some of the other thought leadership I’ve shared in my blog and portfolio pieces. I’d love to discuss how a written content strategy can work for your business!